> For the complete documentation index, see [llms.txt](https://twiplay.gitbook.io/twiplay/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://twiplay.gitbook.io/twiplay/product-guides/influencer-marketing.md).

# Influencer Marketing

\
TwiPlay Network supports advertisers in releasing campaign ads, allowing them to select suitable KOLs for participation or open the campaign to all users. Users who take part in the campaign can receive asset incentives from the advertiser and TPC user rewards from TwiPlay, based on the influence score of their tweets.

**Quest Publish**

Campaign deployment and management are exclusive to Twiplay Partners. This includes essential campaign details, ad templates, incentive allocation mechanisms, and any additional requirements. Once approved through ecosystem review, campaigns can be published.

**Rewards Claim**

Rewards are available exclusively for TwiPlay Extension users. These rewards encompass tokens, NFTs, and whitelist access, with the specific quantity determined by the influence score of the tweet.

Elevate your campaigns with TwiPlay Network, enabling seamless interaction between advertisers, KOLs, and users. Harness the power of influence and engagement for optimized results.<br>

<figure><img src="/files/804xvdvyHn7Mbqr09ehB" alt=""><figcaption></figcaption></figure>

### How to publish Twiplay Quest

{% embed url="<https://youtu.be/71MrxDGDet8?si=WmAGqmxbUzHIsY7H>" %}

### How to claim rewards

<figure><img src="/files/gLVIOodfiVHO40O91fMq" alt=""><figcaption></figcaption></figure>

####

### Tweet Score

$$
Base=Views+Quotes*15+Replys*20+Retweets*15+Favorites*10
$$

$$
Score=min(10 , Log\_{5.5}(Base) )
$$

### Account Score

$$
Base=LifeSeconds/43200 + Followers + Friends \* 5 + Listeds \* 5 + Statuses \* 3
$$

{% hint style="info" %}
If this account has been authenticated by Blue-Verified, the Base will be increased by 10%.
{% endhint %}

$$
Base=Base\*1.1
$$

Then, the final result is:

$$
Score=min(10 , Log\_{5.5}(Base) )
$$


---

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